Wednesday, 14 September 2011

Chipotle - Back to the Start

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly at Nexus in London, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system. Although this looks CG complete, or at least in part, however its all been shot live! Stop Motion all the way.

They have made a making of video which is posted here - making of

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