Windows 8 booting in about 10 seconds?

Here's a mini video from Microsoft showing the boot time into Windows 8.


Looks good, but there is a break at 33 seconds in, you would have just thought they would have done another "take" as the video is only 40 seconds long! I wonder how long this will take to boot into actual Windows UI rather than the tiled "mobile" version. Apparently they will still be including the Windows Media Center aspect of previous OS versions, however I thought this new tiling version was the new "Media center" or shortcut aspect ?

We shall see whether IT geeks will use this function, to be honest I cant see me using this feature for anything other than a TV, multimedia interface.