Friday, 13 September 2013

The Scarecrow - An App Advert!

This beautifully original piece, produced by Moonbot studio, featured a day in the life of a Scarecrow disingenuated with the state food production in his world. The whole story is set to a Cover version of "Pure Imagination" from Willy Wonka and the Chocolate Factory performed in a really unique and haunting way by Fiona Apple.

The Most notable point to this piece is the fact that the purpose of this wonderful short is to advertise an APP! available on IOS.

This beautiful short comes tailed with a few screen shorts of the app in action.

This is a new trend I have seen developing in the Apple marketplace to gather those all important downloads, and help them distinguish themselves from the cattle (excuse the pun).

Other well drafted / executed visual jelly include:

Plants vs Zombies 2

The Fantastic Flying Books of Mr. Morris Lessmore 

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