This looks fantastic, A quick photographic matching tool for inputting 3D objects / animations directly into photographic scenes. This tech needs to be extremely easy to use, as you could see this being used as an API for consumers to use to use and postion 3D content within real world environments. This could be coupled with some AR API tech to develop better realtime model matching tools.
We have seen elements of this before a few times, however I do like the way Kevin has created the lighting matches and shadow cast algorithms. These additional levels of detail allow the final result to look far better and far more real than any other system has been able to generate.
Heres the video:
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